Campaign overview

Campaign objectives

The global Campaign will:

Provide a child-focused framework for nationally owned programmes around ‘Four Ps’ - urgent imperatives that can make a real difference in the lives and life chances of children affected by HIV/AIDS.

Prevent mother-to-child HIV transmission
By 2010, offer appropriate services to 80 per cent of women in need
Provide paediatric treatment
By 2010, provide either antiretroviral treatment or cotrimoxazole, or both, to 80 per cent of children in need
Prevent infection among adolescents and young people
By 2010, reduce the percentage of young people living with HIV by 25 per cent globally
Protect and support children affected by HIV/AIDS
By 2010, reach 80 per cent of children most in need

Provide a platform for child-focused advocacy on global AIDS issues such as:

Mobilizing international resources to combat HIV/AIDS. This means not only a significant increase in official development assistance overall, but also a bigger proportion allocated to HIV/AIDS and, specifically, to protect, care, support and provide treatment for children affected by the disease.
Supporting corporations as they develop socially responsible policies and programmes for workers, their children and communities.
Advocating for governments, donors and international and non-governmental organizations to stand by the commitment to come as close as possible to the goal of universal access to treatment by 2010; and supporting countries in accessing appropriate and affordable medicines, especially formulations and diagnostics adapted to the specific needs of children.
Campaigning for education and health services to be strengthened, and for governments and agencies to work towards the elimination of user fees for primary education and, where appropriate, health-care services.
Putting the protection, care, support and treatment of children, adolescents and young people at the centre of the HIV/AIDS agenda.

Put the missing face of children affected by AIDS at the centre of the HIV/AIDS agenda and make sure that the voices of children and young people are heard on the issues that affect them.

Following the appeals made at the 2005 G-8 Summit, the 2005 World Summit, and other declarations and commitments on HIV/AIDS, UNICEF, as part of its work as a cosponsoring agency of UNAIDS, calls upon every part of global society to join in a campaign to support national efforts to ensure that this is the last generation of children that must bear the burden of AIDS.